Chun, Dr. Wootae

Chun, Wootae
PhD International Business and Marketing (Saint Louis University) Assistant Professor, Marketing
Email: Phone:
250-960-6201
Office:
10-4544
Campus:
  • Prince George

Biography

Dr. Wootae Chun is an Assistant Professor of Marketing at UNBC. He joined UNBC in 2016. His research interests focus on international business strategy, global branding, entry mode strategy, e-commerce, cross-cultural marketing, and others. He holds a PhD in International Business and Marketing from Saint Louis University (USA), an MBA from the University of Texas–Pan American (USA), and a BS in Business Administration from the Ohio State University (USA).

Research and Expertise

Research Fields:
  • Business
Areas of Expertise:

International business strategy, global branding, entry mode strategy, e-commerce, cross-cultural marketing, and others.

Supervises in:
  • MSc
  • MBA