Dr. Wootae Chun is an Associate Professor of Marketing at the University of Northern British Columbia (UNBC). His research focuses on international marketing, global branding strategy, cross-cultural marketing, international business management, digital marketing, social media marketing, corporate social responsibility, and sustainability in business practices.

Dr. Chun holds a PhD in International Business and Marketing from the John Cook School of Business at Saint Louis University (USA), an MBA from the University of Texas-Pan American (now The University of Texas Rio Grande Valley, USA), and a Bachelor of Science in Business Administration from the Fisher College of Business at The Ohio State University (USA).