The demand for locally produced fresh, nutritious food by local consumers has grown rapidly over the past ten years. So too has the number of farmers markets. As the most visible and accessible component of our local food systems, farmers markets have strengthened their role as providing unique places for local producers and local consumers to connect. Although this role of farmers markets within local food systems is well recognised, it is important to know not only what markets contribute to local areas but also to know how much they contribute.
The Economic and Social Benefits of Farmers Markets in BC project supports the economic diversification of British Columbia’s small-scale agriculture industry by focussing on the development of farmers markets in communities across the province. Our purpose is to measure the social and economic benefits of farmers markets across British Columbia in order to quantify the significant contributions of farmers markets and to increase their visibility both locally and provincially. Measuring impacts will fill a critical gap in farmers markets’ business plans by providing a benchmark that is currently lacking for direct farm marketing but is available for other types of agriculture in the province.
For a copy of the final reports from 2006 please contact Dr. David Connell.
This project is a collaborative effort between Dr. David J Connell and the BC Association of Farmers' Markets. Funding for this project is provided by the Investment Agriculture Foundation and its funding partners the Government of Canada and the Province of British Columbia, the University of Northern British Columbia, and individual farmers markets. In-kind support is provided by BC Association of Farmers Markets.
For more information contact
David J. Connell, PhD
Associate Professor, School of Environmental Planning