Reporting to the Senior Director, Enrolment Management & Strategy, the Manager of the Future Students Office provides leadership in the development and implementation of programs and strategies that enhance the student recruitment experience and increase the reach to targeted markets, leading to greater student enrolment and achievement of recruitment targets.Using a strategic enrolment management (SEM) approach, the Manager, Future Students Office in consultation with the Senior Director, Enrolment Management & Strategy, and representatives from Academic Faculties, Marketing, International, and the Office of the Registrar develops short- and long-term strategies and resulting tactics for the recruitment and conversion of new students and informs the university’s marketing strategy. The Manager, Future Students is also a key participant in the university’s overall SEM strategy, particularly from the standpoint of its recruitment, outreach, and engagement efforts.The Manager of the Future Students Office regularly participates in short- and long-term discussions and strategic planning related to enrolment, retention, persistence, and success of students from a student recruitment standpoint.

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