Introduction to Web Analytics teaches you how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.
This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.
Combine this course with four other Online Digital Media & Graphic Design courses to earn a Digital Media Skills Certificate.
Important registration details:
Courses offered in partnership with OCAD U are delivered through a series of tutorials and related assignments which students may complete at their own pace on the OCAD learning management system Canvas. The instructor is available throughout the course time period for questions and discussions. To learn more about course expectations, visit here.
As a student, you will receive an OCAD U user account, which will grant you access to Canvas. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at https://canvas.ocadu.ca. If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here: https://login.ocadu.ca/forgot. If you need further help, please contact firstname.lastname@example.org.
- 4 online classroom sessions
Please note that courses may be cancelled at any time due to low enrolment. Upon cancellation, registrants will receive a full refund.