Dr. Xin Ge

Associate Professor, Marketing

Prince George Campus
Teaching and Learning Building
Room 10-4540

Tel: (250) 960-5178
Fax: (250) 960-6763
E-mail: xin.ge@unbc.ca

Xin Ge received her Ph.D. in Marketing from the School of Business at the University of Alberta, Canada.  Her research interests include constructive consumer preferences, strategic presentation of product information, market signals, and consumer behavior in virtual worlds.