A student with a laptop in a classroom.

Marketing

Discover the skill set to become an expert marketer. Let your creative juices flow and discover innovative ways to find, build and serve markets for products and services.

Degree
Bachelor of Commerce (BComm)
Campus
Prince George
Credits
120 credits,  4 Years,
Part-time available
Experiential Learning
Co-op,  Study Abroad,  Undergraduate Research Experience
Honours Option
Yes
Intakes
Jan,  May,  Sep

Program Details

Gain a strong foundation in all aspects of business, including accounting, finance and business information systems.

In the upper years, you will delve into marketing with courses in behavioural marketing, strategic marketing and marketing research.

Choose from electives including sales management, Internet marketing and international marketing.

The marketing concepts and principles you will learn are of particular importance to small businesses and new business ventures.

Program Website Academic Calendar

Career Paths

  • Brand manager
  • Advertising executive
  • Market researcher

Why at UNBC

  • Gain practical experience through market simulations and applied learning projects
  • Use analytical tools from economics, mathematics, statistics and the social and behavioural sciences
  • Become a strategic marketing decision maker
UNBC motto

'En Cha Huná

UNBC’s motto, from the Dakelh (Carrier) Elders, reminds us that all people have a voice and a viewpoint. Interpreted as “respecting all forms of life,” 'En Cha Huná encapsulates the spirit of academic freedom, respect for others, and willingness to recognize different perspectives.

Admission Requirements

High School Requirements (applicable for B.C. and Yukon)

Overall average of 65% minimum in the following:

  • English Studies 12 or English First Peoples 12
  • Pre-Calculus 12 (minimum 67%)
  • Approved Academic Grade 12 Course
  • Approved Academic Grade 12 Course
  • Additional Grade 12 Course (Elective or Academic)

View the full list of Approved Academic Grade 12 Courses

More high school admission requirements (including out-of-province, International Baccalaureate and Advanced Placement)

Transfer Requirements

  • Have attempted at least 15 credit hours of post-secondary transferrable coursework from a recognized institution
  • Be in good academic standing at the transfer institution
  • Have a 2.0 GPA from the most recent 30 credits prior to transfer
  • For the purposes of verifying any outstanding first-year prerequisites, high school transcripts may be requested

Detailed transfer requirements

International Student Requirements

Transfer Requirements

  • Have attempted at least 15 credit hours of post-secondary transferrable coursework from a recognized institution
  • Be in good academic standing at the transfer institution
  • Have a 2.0 GPA from the most recent 30 credits prior to transfer
  • For the purposes of verifying any outstanding first-year prerequisites, high school transcripts may be requested

Detailed transfer requirements

Tuition and Fees

Approximate Costs per Academic Year

(30 credit hours, 10 courses)

  Domestic International
Tuition* $5,645 $22,460
Student Fees* $1,000 $1,690
Books* $1,600 $1,600

* Tuition, fees and books are subject to change and vary among programs.

Tuition and Fees

Scholarships, Bursaries and Awards

View the hundreds of available scholarships, bursaries, and awards.

  • 1 in 4 students receive a UNBC financial award.
  • $3,500,000 in financial awards given each year.
Awards and Financial Aid Information for Indigenous Students

We Are Here to Help

This is your personal guide through every step of the admissions process. We are here for one reason: to support you. We help every part of the admissions process make sense. Just ask us.

Email: futurestudents@unbc.ca
Phone: 250-960-6306

Contact a Student Recruitment Officer