You are encouraged to attend the defence. The details of the defence and attendance information is included below:  

Date: August 6, 2025
Time: 10:00 AM to 12:00 PM (PT)

Defence mode: Remote 
Virtual Attendance: via Zoom 

LINK TO JOIN: Please contact the Office of Graduate Administration for information regarding remote attendance for online defences. 

To ensure the defence proceeds with no interruptions, please mute your audio and video on entry and do not inadvertently share your screen. The meeting will be locked to entry 5 minutes after it begins: please ensure you are on time.  

Thesis entitled: CONSUMER BEHAVIOR ON FACEBOOK MARKETPLACE: A CROSS-CULTURE STUDY OF INDIA AND CANADA

Abstract: This study examines the cultural factors influencing differences in Facebook Marketplace usage between Indian and Canadian consumers. The research identified a model for factors influencing consumers behavior explaining by User Satisfaction, Interpersonal trust, Perceived Usefulness, Perceived Ease of Use, Financial Risk, Privacy Risk, Quality Risk and Facilitating Conditions on cross culture basis. Results of linear regression showed that there were significant differences on User satisfaction, Interpersonal trust and Perceived Usefulness but no significant differences in Facilitating condition between Indian and Canadian consumers. Furthermore, the study analyzed the mediation model which presented interpersonal trust, perceived usefulness, perceived ease of use and financial risk as a mediator between culture and user satisfaction. The implications of the study are discussed, and further research is suggested.

Defence Committee:  
Chair: Dr. Zoe Meletis, University of Northern British Columbia  
Supervisor: Dr. Xin Ge, University of Northern British Columbia  
Committee Member: Dr. Wootae Chun, University of Northern British Columbia  
Committee Member: Dr. Paul Messinger, University of Alberta
External Examiner: Dr. Leandro Freylejer, University of Northern British Columbia