Research Seeks to Understand RVers
July 25, 2007
Research conducted by UNBC and Texas A&M University has shown that
people who drive Recreational Vehicles (RVers) are generally
misunderstood, not affected by rising gas prices, and are
technologically savvy. It's believed to be the largest academic study of RVers ever undertaken. The research was conducted in Dawson Creek at Mile 0 of the Alaska Highway, one of the major destinations for tourists from Canada and the United States. More than 900 people were interviewed and surveyed through the summer of 2006 and they provided new insights into the habits, needs, and preferences of RVers:
“RVers are an important and growing part of tourism. In fact, 1 in 10 Canadian families now owns an RV,” says Anne Hardy, a professor in the UNBC Outdoor Recreation and Tourism Management program. “This region is incredibly attractive and it is located on the way to Alaska yet many communities have failed to maximize their attraction to RVers. Our research shows they have money to spend, time, and a keen interest in engaging with communities. Communities and tourism organizations must work on making their places more RV-friendly. Word will get out and the work will pay off.” Dr. Hardy participated in the research with Dr. Ulrike Gretzel at Texas A&M. Similar research is being launched through the Rocky Mountain national parks this summer. The research has been supported by Texas A&M University, the BC Real Estate Foundation, Elkhart County Convention & Visitors Bureau, Tourism BC, the Northern BC Tourism Association, the Northern Rockies Alaska Highway Tourism Association, Tourism Dawson Creek, the Texas Association of Campground Owners, and UNBC. Contact: Anne Hardy, Outdoor Recreation and Tourism Management professor, UNBC – 250.960.5114 Rob van Adrichem, Director of Media and Public Relations, UNBC – 250.960.5622 |
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