Marketing
Discover the skill set to become an expert marketer. Let your creative juices flow and discover innovative ways to find, build and serve markets for products and services.
120 credits, 4 Years,
Part-time available
Program Details
Gain a strong foundation in all aspects of business, including accounting, finance and business information systems.
In the upper years, you will delve into marketing with courses in behavioural marketing, strategic marketing and marketing research.
Choose from electives including sales management, Internet marketing and international marketing.
The marketing concepts and principles you will learn are of particular importance to small businesses and new business ventures.
Career Paths
- Brand manager
- Advertising executive
- Market researcher
Why at UNBC
- Gain practical experience through market simulations and applied learning projects
- Use analytical tools from economics, mathematics, statistics and the social and behavioural sciences
- Become a strategic marketing decision maker
'En Cha Huná
UNBC’s motto, from the Dakelh (Carrier) Elders, reminds us that all people have a voice and a viewpoint. Interpreted as “respecting all forms of life,” 'En Cha Huná encapsulates the spirit of academic freedom, respect for others, and willingness to recognize different perspectives.
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Admission Requirements
High School Requirements (applicable for B.C. and Yukon)
Overall average of 65% minimum in the following:
- English Studies 12 or English First Peoples 12
- Pre-Calculus 12 (minimum 60%)
- Approved Academic Grade 12 Course
- Approved Academic Grade 12 Course
- Additional Grade 12 Course (Elective or Academic)
View the full list of Approved Academic Grade 12 Courses
More high school admission requirements (including out-of-province, International Baccalaureate and Advanced Placement)
Transfer Requirements
- Have attempted at least 15 credit hours of post-secondary transferrable coursework from a recognized institution
- Be in good academic standing at the transfer institution
- Have a 2.0 GPA from the most recent 30 credits prior to transfer
- For the purposes of verifying any outstanding first-year prerequisites, high school transcripts may be requested
International Student Requirements
- Meet UNBC's English language requirements
- Meet the international admission requirements by country or meet the admission with a General Certificate of Education (or equivalent)
- Complete the required high school course equivalencies outlined in the Domestic tab prior.
Transfer Requirements
- Have attempted at least 15 credit hours of post-secondary transferrable coursework from a recognized institution
- Be in good academic standing at the transfer institution
- Have a 2.0 GPA from the most recent 30 credits prior to transfer
- For the purposes of verifying any outstanding first-year prerequisites, high school transcripts may be requested
Tuition and Fees
(30 credit hours, 10 courses)
| Domestic | International | |
|---|---|---|
| Tuition* | $5,870 | $24,770 |
| Student Fees* | $1,185 | $1,185 |
| Books* | $1,700 | $1,700 |
* Tuition, fees and books are subject to change and vary among programs.
Scholarships, Bursaries and Awards
View the hundreds of available scholarships, bursaries, and awards.
- 1 in 4 students receive a UNBC financial award.
- $3,500,000 in financial awards given each year.