Prince George, B.C. – The University of Northern British Columbia is leading a sustainable future by partnering with veritree to plant trees in Senegal.

veritree is a technology platform that connects restoration projects with sustainably minded companies, and their planting partners, to take action. veritree’s platform was designed to keep tabs on each project, from seed to grown tree, giving UNBC students, faculty, staff and alumni the ability to see the real-time impact of the project.

“UNBC’s collaboration with veritree gives students a clear example of how local choices can have global impact,” says UNBC Interim President Dr. Bill Owen. “Supporting reforestation in Senegal allows UNBC to contribute to climate resilience abroad while cultivating a culture of community responsibility here at home.”

UNBC’s Faculty of Business and Economics is leading the effort by supporting the planting of more than 1,600 trees this year in recognition of this year’s incoming class with the goal of adding to the project for future years. 

The trees will be planted in the Kedougou region in south-eastern Senegal.

“This initiative gives students in the Faculty of Business and Economics the opportunity to be part of something lasting, a living legacy that grows year after year,” says Dean of the Faculty of Business and Economics Dr. Ron Camp. “Each tree planted is a symbol of UNBC’s commitment to sustainability, community and a healthier planet for generations to come.”

The partnership helps to advance UNBC’s commitment to the United Nations Sustainable Development Goals, specifically Goal No. 13 Climate Action and Goal No. 15 Life on Land.

“As a business student, sustainability is top of mind in my day-to-day life and as I plan for my future,” says first-year Bachelor of Commerce student Maddy Percy. “It’s motivating to see how business decisions can make a tangible difference for communities and the environment.”