The Client Relationship Management System (CRM) project will allow UNBC to significantly enhance the recruitment, retention, tracking and supporting of students and engaging them throughout their journey from prospect to alumni. The system and support structure involve outreach, recruitment, housing, student life and success, wellness, registrar, athletics, marketing and communications, development, and alumni relations. The solution will help unify communications and enhance the relationship between various departments and the student. In a competitive marketplace, a strong university-student relationship will support recruitment and retention efforts at UNBC and provide the reporting and analytical capabilities to assist UNBC in its future growth.