Ideation & Prototyping for Human-Centered Design Micro-Certification

Building on existing collaborative relationships between OCAD University and the University's industry partners, the Human-Centred Design Micro-Certification Series focuses on key skills in areas of product design and development. This Micro-Certification is developed in collaboration with Myant Inc. and supported by  eCampus Ontario.

OCAD U conducted over 30 user interviews with companies working in the start-up space. This market research revealed an explicit need for this specialized training. The challenge in identifying workers with these skills is hindering the development and success of their businesses. Key to growth of any business in the consumer product space is the ability to ensure these products are effectively designed to meet the needs of real people. The application of these skills to multiple industry contexts will be informed by an understanding of equity, decolonization, diversity and inclusivity.

Ideation + Prototyping is the second micro-certification in the Human-Centred Design Series. This Micro-Certification consists of one intensive course that builds on the observations and research gathered in the Empathy + Social Insight for Human-Centred Design Micro-Certification. Participants will develop a digital or physical prototype in response to the complex challenges and opportunities at the intersection of design, technology, and social theory.

This Micro-Certification will delivered online and requires a minimum of 20-30 hours of commitment with readings, exercises and application.

This course is offered in partnership with OCAD University to offer a wide range of courses for enhancing your career expertise in web, design, photography, analytics, and technology.  Combine this course with four other Online Digital Media & Graphic Design courses to earn a Digital Media Skills Certificate.

Important registration details:

Courses offered in partnership with OCAD U are delivered through a series of tutorials and related assignments which students may complete at their own pace on the OCAD learning management system Canvas. The instructor is available throughout the course time period for questions and discussions. To learn more about course expectations, visit here.

As a student, you will receive an OCAD U user account, which will grant you access to Canvas. Your Canvas account will be enabled one week prior to the start date of your course. Please log in at

If you do not know your OCAD U User ID, please check your registration confirmation email. You can reset your password here.

If you need further help, please contact

Learning Outcomes

  • Ability to describe and embed in design principles of why, where and how to use these skills
  • Ability to describe and embed the cycle of user research to iterate/validate ideas
  • Ability to describe and embed iterative design around constraints
  • Depth of Learning Skills
  • Create storyboards, flows, visual design
  • Plan for inclusive and accessible design
  • Present design concepts to the team, then discussing and integrating feedback
  • Conduct user testing, collect feedback, apply new findings to update assumptions
  • Transversal (Cross-domain) Attitudes and Skills
  • Trans-disciplinary collaboration to co-create a single design
  • Design thinking
  • Inclusive and accessible practices and articulation of their value
  • Emotional Intelligence to inform user focused design
  • Iterative problem solving
Winter 2021
Date & Time:
1 Mar 2021 to 9 Apr 2021
  • 6 online classroom sessions
Instructor: Price:
$675.00 plus tax
Registration Deadline:
February 18, 2021

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