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Outdoor Recreation
 & Tourism
 Management


 
Aboriginal Cultural Tourism -
Distance Courses at UNBC in 2010

 



From May 3-14 of 2010, the UNBC Outdoor Recreation and Tourism Management (ORTM) program will be offering a distance version, in a compressed block format, of two suites of classes in Aboriginal Cultural Tourism. These courses will be offered concurrently with both classes participating in some of the same lectures, discussions and blog assignments.
  • ORTM 306 Indigenous Tourism and Recreation is a 3rd year university class (3 credits) designed for those seeking an upper division university level course. This class is open to students from any institution and for those community members interested in enrolling in an upper division university class as "interest only' students (details in how to register below).
  • XACT 110-1 Introduction to Aboriginal Cultural Tourism and XACT 120-2 Aboriginal Tourism Marketing are a sequence of UNBC Continuing Studies classes designed for general interest and open to everyone (regardless of previous educational background). It may also be possible to take these courses for 1st year academic credit (that accreditation process is still in process but should be completed by January 2010).
Below you will find more information (and more will be added in the near future) on these two course options and some of the similarities and differences between them. Please review this information -- if you have additional questions -- please email the course instructor Pam Wright.
 
ORTM 306-3 Indigenous Tourism and Recreation
 
 
 
 
 
Official Course Description
This course focuses on issues relating to indigenous perspectives on tourism and recreation, including indigenous tourism, cultural tourism and recreation, co-management of protected areas and conservation and tourism development opportunities in indigenous territories. Examples from Northern British Columbia and other parts of the world are used.  
Pike Island Tsimshian interpreter at the Laxspa’aws site near Prince Rupert, BC.
 
 
 
 
Who is This Class Designed For
This class is designed for Aboriginal and non-Aboriginal learners from British Columbia and elsewhere in the world. The course is a requirement for UNBC's BA in Nature-Based Tourism Management and is an elective in our BSc degree as well as the various minors. The course is also part of the University of Arctic advanced emphasis stream. We welcome students from any program at any institution as well as the community -- diversity is a real plus in this course.
 
 
 
 
 
Dates 
ORTM 306 will run from May 3 to May 14. Each weekday we will have one 'live' lecture or discussion period. In order to accommodate students from U. Arctic affiliated universities and colleges in different time zones -- these live connect times will be between 9-11am Pacific Standard Time. There may be a few other 'live' connect times for small group discussions or special lecturers that will be added to the schedule as dates/times are known.
 
Between 'live' times you will have on-line content to cover at your own pace, web blogs to participate in and other assignments to complete. You will be able to do this work at any time of the day/night during the May 3-14th time period.
 
Notes:
  • For ORTM 306 there will be some pre-readings to complete (available on-line) prior to the start of classes.
  • For ORTM 306 the final assignments will be due after May 14.  
Prerequisites
As listed in the University calendar  -- and based on our previous offerings of this class physically at UNBC -- students typically come into the class with background either in the outdoor recreation and tourism side (e.g.,any previous 200 level ORTM class) or with First Nations course background (e.g,.FNST 100). Permission of the instructor is also an option to permit students into the class with other backgrounds.  As this will be a distance course using web-supported learning -- participants must have some computer literacy and be able to read/write in English.
 
Format/Assignments 
 
As a distance course we will use a combination of web-based learning and individual readings and assignments to cover the content. We will use the UNBC educational web platform (Blackboard) as the core of the class with: a)  a mix of live lectures, guest lectures and discussions; b)  virtual discussions via blog interactions; c) virtual lectures using blackboard; d) individual assignments; and e) virtual student presentations.
 
A number of these live sessions and virtual discussions and presentations will be conducted jointly with students from the continuing studies classes. This will allow the two groups to interact and share ideas allowing for much richer discussions. 
 
The content will cover indigenous tourism broadly although specific examples from BC, and northern BC more specifically, are likely to be used more often. Some assignment options will encourage students to research indigenous tourism in their own country/area.
 
There is one required text for this class (new cost approx. $65) (and one recommended) . These may be available from your institution's library but if not you should arrange in advance to purchase the text.
 
Ksan
UNBC students at K'san Historical Village in northern BC
 
Content
More detailed syllabi will be added in the future but the following objectives outline the intent of the class ORTM 306 is designed to help students:  
  • Understand and analyze definitions of indigenous and cultural tourism;
  • Explore key concepts, demographics, and demand for cultural and aboriginal tourism; 
  • Understand the fit and misfit of tourism and recreation with indigenous values;
  • Examine components of the arts, heritage and culture as tourism products;
  • Analyze the role of communities of place and culture in the development of cultural and indigenous tourism;
  • Explore the specifics of marketing cultural tourism and specifically of packaging cultural experiences;
  • Understand the importance of authenticity for the cultural tourism experience;
  • Identify and analyze problems and impacts such as commodification and commercialization of a culture; and
  • E xplore the role of aboriginal and non-aboriginal participants’ role in the industry.
 
Tl'azt'en Pithouse Trail Tl'azt'en First Nation Pithouse Interpretive Trail
 
 
 
 
 
 
Costs
The cost to enroll in ORTM 306-3 include the standard UNBC tuition rates for a 3 credit class plus the associated fees for taking a class. If you take only this one university class then the costs are approximately $690 for Canadian students. For students enrolled in multiple classes at UNBC or their own institution the charges are based on the credit hours ($444) as other fees are paid only once per semester/year.
 
Instructors
 
Pamela A. Wright, Ph.D.
Associate Professor
Outdoor Recreation and Tourism Management Program
University of Northern British Columbia 
 
Associated Instructor
Diana Kutzner, MA NRES
 
Guest Lecturers (to be added) 
XACT 110-1 Introduction to Aboriginal Cultural Tourism and
XACT 120-2 Aboriginal Tourism Marketing
 
 
 
Official Course Description
These courses provide an opportunity for aboriginal and non-aboriginal participants to:
(XACT 110-1) explore the aboriginal tourism industry and examine the opportunities, benefits, and potential impacts of aboriginal cultural tourism. Examples and case studies from northern BC and other parts of the world are used. 
 
(XACT 120-1) explore the fundamentals of marketing aboriginal tourism products with particular attention paid to the specific characteristics of tourists interested in aboriginal tourism, aboriginal tourism product preferences. Using practical examples this course will focus on the key elements of strategic marketing, including segmentation of the market in northern B.C., identification of target markets, and positioning and advertising of products.
 
Who is This Class Designed For
This class is designed for Aboriginal and non-Aboriginal learners from British Columbia and elsewhere in the world.  The course is designed for community members from any perspective and from any educational background. We welcome participants from any community -- diversity is a real plus in this course. XACT 110 is designed for individuals without previous coursework in aboriginal tourism.
 
Dates 
XACT 110 will run from May 3 to May 5. Each weekday we will have one 'live' lecture or discussion period. In order to accommodate students from  different time zones -- these live connect times will be between 9-11am Pacific Standard Time.
 
XACT 120 will run from May 6-7 and May 10-12. There may be a few other 'live' connect times for small group discussions or special lecturers that will be added to the schedule as dates/times are known.
 
Between 'live' times you will have on-line content to cover at your own pace, web blogs to participate in and other assignments to complete. You will be able to do this work at any time of the day/night during the course dates.
 
 Prerequisites
As a continued studies course -- there are no pre-requisites for the XACT courses in general. However participants must complete XACT 110 before proceeding to XACT 120 (you may, however, opt to only take XACT 110). As this will be a distance course using web-supported learning -- participants must have some computer literacy and be able to read/write in English.
  
Format/Assignments
 
As a distance course we will use a combination of web-based learning and individual readings and assignments to cover the content. We will use the UNBC educational web platform (Blackboard) as the core of the class with: a)  a mix of live lectures, guest lectures and discussions; b)  virtual discussions via blog interactions; and c) virtual lectures using blackboard. Students who opt (assuming this option is available) to take XACT 110 and 120 for academic credit will also have assignments.
 
A number of these live sessions and virtual discussions and presentations will be conducted jointly with students from the 3rd year university (ORTM 306) class. This will allow the two groups to interact and share ideas allowing for much richer discussions. 
 
The content will cover indigenous tourism broadly although specific examples from BC, and northern BC more specifically, are likely to be used more often. Some assignment options will encourage students to research indigenous tourism in their own country/area.
 
There are no required texts for this class -- an online workbook will be provided instead. However there is one recommended text (new cost approx. $65). These may be available from your institution's library or from on-line booksellers like Amazon.ca.
 
 
Content 
(XACT 110) The goals of this course are to introduce aboriginal and non-aboriginal participants interested in cultural tourism to:
  • The fundamentals of aboriginal cultural tourism
  • Tourism trends and potential for aboriginal tourism in the north
  • The identification of potential benefits of aboriginal tourism
  • The identification of potential impacts of aboriginal tourism
  • A discussion of some of the critical issues in aboriginal tourism including ownership and control, and authenticity:
  • A basic set of steps for tourism planning
  • The identification of training and career opportunities in the field 
(XACT 120) The goals of this course are to examine the fundamentals of marketing aboriginal tourism products including such topics as:
  • What is tourism marketing?
  • Is there a market for your product?
  • What do you need to know about the market and where do you find that information?
  • Aboriginal tourism products and markets – key issues
  • Developing a marketing strategy including:
    • B.C.’s tourism market
    • Product positioning and advertising
    • Branding
  • Local aboriginal tourism product potential and feasibility
  • Joint marketing with potential regional partners
Costs
The cost to enroll in XACT 110 is $150 CD and XACT 120 is $300 CD.

 
 
 
 
 
 
Instructors 
 
Pamela A. Wright, Ph.D.
Associate Professor
Outdoor Recreation and Tourism Management Program
University of Northern British Columbia
 
Co-Instructor
Diana Kutzner, MA NRES
 
Guest Lecturers (to be added)  
 

 
 How to Enroll in a UNBC Class (for ORTM 306)
 
I've already received some inquiries about whether you can (and how) you might be be able to enroll in this class. I'm currently checking on what the possibilities are here and will add some additional details to this page in the next few weeks. In the meantime, I'll provide here the standard university practices about non-UNBC students enrolling in classes. We realize that these procedures may not work for everyone so I'm currently investigating other options for folks and will add to that here in the next short while.
Admission from a Canadian University

The following minimum conditions will apply to all applicants under this category of admission:
  • applicants must be in good academic standing at a Canadian university
  • the cumulative grade point average must be at least 2.0 (C)
  • no credit will be awarded for any course with a grade of less than 0.67(D-)
Mature Student Entry

Each mature student application will be reviewed on its own merits. Mature applicants must be:
  • Canadian Citizens or Permanent Residents of Canada
  • out of school for at least three years
  • 21 years of age on or before the first day of classes
Students must submit transcripts of any post-secondary work that they have completed for the purpose of prerequisite checks, and a résumé of both academic and other activities (employment, service, etc.) for the past three years. 
 
Interest Only
 
Students who do not intend to pursue a degree or certificate program at UNBC, but want to take courses for credit, may do so under the category of Interest Only to a maximum of 30 credits, provided they have not previously been refused admission to UNBC under any other category. This category of admission permits easy access to UNBC studies as minimal documentation at the point of entry is required.
 
Interest only students must:
  • Enrol on a part-time basis at UNBC (less than 9 credit hours)
  • Re-apply every semester
  • Obtain a minimum semester grade point average of 2.00 in order to remain eligible for re-entry under this category.
Note:
  1. Interest Only students who wish to continue their studies beyond 30 credit hours in pursuit of a UNBC credential must re-apply, meet the general admission requirements as stated in the Calendar and, as applicable, declare a Major (see Academic Regulation 20).
  2. Applicants whose first language is not English should refer to the section English Language Requirements.
  3. Applicants previously or currently on academic probation or required to withdraw are not eligible to apply for admission or re-entry under this category.
Special Entry

Where applicants do not meet the requirements under any specific category of admission,  or where there are extenuating circumstances, application may be made under the category of Special Entry. In these instances, applicants will be assessed on an individual basis and may be asked to provide:
  • any and all academic transcripts
  • a résumé of both academic and other activities (employment, service, etc.) for the past three years
In addition, applicants under this category may be asked to present themselves for an interview. Normally, special entry students will enrol on a part-time basis for at least one semester.

Any admissions conditions involving the achievement of a specific grade point average will be reviewed after the first semester. The normal requirement to continue studies would be a C average in a course load not to exceed six credit hours. Failure to achieve the required grade point average will result in further registration being denied. Once admissions requirements are cleared, the student will proceed as a regular UNBC student.
 How to Enroll in a UNBC Continuing Studies Class
 
Follow this link to enroll in a UNBC continuing studies class.  
 
Technical Aspects -- What do you need to take this course?
 
This course will be offered in a distributed e-learning format using both the university supported web platform (Blackboard) as well as a system called Eluminate which gives us a method to interact in a live platform over the web. Below are the hardware and software requirements you will need to take this class. Please check this list to make sure you have what you need. 
 
In order to use Elluminate, you will need to have the minimum technology requirements specified below:  
* At least 20 MB of free space on your computer
 
* A soundcard, speakers and microphone   If you are using a laptop, or if your monitor/computer has a built-in microphone, it is recommended to not use these. Instead to use an external microphone, which will ensure that you can be heard clearly by all other participants (plug in external mic before running Elluminate).  
 
* A minimum of a 56Kbps modem (broadband access (cable modem/DSL) is recommended)   Minimum hardware requirements
 
 For  Windows-based computers               
* Windows 2000/XP/Vista
* Pentium III 500 MHz processor 
* 256 MB RAM   
 Fo r Mac-based computers  
 * Mac OS 10.2.8 or higher
 * G3, G4, G5 or Intel processor
* 256 MB
 
 
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