Xin Ge received her
Ph.D. in Marketing from the
School of
Business at the
University
of
Alberta,
Canada. Her research interests include constructive consumer preferences, strategic
presentation of product information, market signals, and consumer behavior in
virtual worlds.
Ge, Xin, Gerald Häubl , and Terry Elrod (2012), “What to
Say When: Influencing Consumer Choice by Delaying the Presentation of
Favorable Information,”Journal of Consumer Research. 38
(April), forthcoming.
Choi, Sungchul, Xin Ge, and Paul R. Messinger (2010), “Consumer Perceptions of Ambiguous Price
Promotions: Scratch and Save Promotions versus Tensile Price Claims,” Journal of Product & Brand Management. 19 (7), 477-486.
Messinger, Paul
R., Jin Li, Eleni Stroulia, Dennis
Galletta, Xin Ge, and
Sungchul Choi (2010), “A Systems Approach to Hybrid Service: Authors’ Response
to Commentary,”Canadian Journal of Administrative Science. 27 (1),
85-89.
Messinger, Paul R., Jin Li, Eleni
Stroulia, Dennis Galletta,
Xin Ge, and
Sungchul
Choi (2009), “Seven Challenges to Combining Human and
Automated Service,”Canadian Journal of
Administrative Science. 26 (4), 267-285. More Information: VisitEBSCOhostorUNBC LibraryorWiley InterScienceor ProQuest.
Ge,
Xin, Paul R. Messinger, and Jin Li (2009), “Influence of Soldout Products
on Consumer Choice,”Journal of Retailing.
85 (3), 274-283. More Information: VisitEBSCOhostorUNBC LibraryorScienceDirector DOI Link. Messinger, Paul R.,
Xin Ge,
Eleni Stroulia, Kelly Lyons, Kristen Smirnov, and Michael Bone (2008), “On the
Relationship between My Avatar and Myself,”Journal
of Virtual Worlds Research. 1 (2), 1-17. More Information: VisitJVWRorOpen J-gate.
Book Chapters Messinger, Paul R., and
Xin Ge
(2010), “Advertising in Virtual Worlds: Facilitating a Hierarchy of
Engagement,” in Handbook of Research on
Digital Media and Advertising, edited by Matthew S. Eastin, Terry
Daugherty, and Neal Burns, in press. More Information: VisitGlobal Books in Print: e-book or print
Messinger, Paul R.,
Xin Ge,
Glen Mayhew, Run Niu, and Eleni Stroulia (2010), “Facilitating a Hierarchy of
Engagement: Corporate Education in Virtual Worlds,” in Virtual Environments for Corporate Education:
Employee Learning and Solutions, edited by William Ritke-Jones. Business Science Reference: Hershey, New York. 194-216.
Messinger, Paul R., and Xin Ge (2009), “The Future of the Market Research Profession,” in Working Through Synthetic Worlds, edited by C.A.P. Smith, Kenneth W. Kisiel, and Jeffrey G. Morrison. Ashgate Publishing Company: Burlington, VT, USA. 15-44. More Information: VisitGlobal Books in Print: e-book or print
