Xin Ge received her
Ph.D. in Marketing from the
School of
Business at the
University
of
Alberta,
Canada. Her research interests include constructive consumer preferences, strategic
presentation of product information, market signals, and consumer behavior in
virtual worlds.
Messinger, Paul R., Jin Li, Eleni
Stroulia, Dennis Galletta,
Xin Ge, and
Sungchul
Choi (2009), “Seven Challenges to Combining Human and
Automated Service,”Canadian Journal of
Administrative Science. 26 (4), 267-285. More Information: VisitEBSCOhostorUNBC LibraryorWiley InterScienceor ProQuest.
Ge,
Xin, Paul R. Messinger, and Jin Li (2009), “Influence of Soldout Products
on Consumer Choice,”Journal of Retailing.
85 (3), 274-283. More Information: VisitEBSCOhostorUNBC LibraryorScienceDirector DOI Link. Messinger, Paul R.,
Xin Ge,
Eleni Stroulia, Kelly Lyons, Kristen Smirnov, and Michael Bone (2008), “On the
Relationship between My Avatar and Myself,”Journal
of Virtual Worlds Research. 1 (2), 1-17. More Information: VisitJVWRorUNBC Library.
Book Chapters Messinger, Paul R., and Xin Ge (2009), “The Future of the Market Research Profession,” in Working Through Synthetic Worlds, edited by C.A.P. Smith, Kenneth W. Kisiel, and Jeffrey G. Morrison. Ashgate Publishing Company: Burlington, VT, USA.
Messinger, Paul R., and
Xin Ge
(2009), “Advertising in Virtual Worlds: Facilitating a Hierarchy of
Engagement,” in Handbook of Research on
Digital Media and Advertising, edited by Matthew S. Eastin, Terry
Daugherty, and Neal Burns, in press.
Messinger, Paul R.,
Xin Ge,
Glen Mayhew, Run Niu, and Eleni Stroulia (2009), “Facilitating a Hierarchy of
Engagement: Corporate Education in Virtual Worlds,” in Handbook of Research on Virtual Environments for Corporate Education:
Employee Learning and Solutions, edited by William Jones, in press. Return to: Faculty List Top of Page
