Teaching and Research Interests
Sungchul Choi is Associate Professor of Marketing and holds a PhD in marketing from the University of Alberta. His research interests include Behavioral Pricing, Promotions and Channels of Distribution, Community Sustainability, and Fairness in Competitive Markets. He has received research grants from the Social Sciences and Humanities Research Council of Canada, Western Economic Diversification Canada, and Northern Development Initiative Trust. His research has been published in leading journals. He is currently researching Ambiguity and Gambling in Price Reduction Claims and Commercialization of Mountain Pine Beetle Wood Concrete Products.
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